While some ideas get sacked, Ball has released a steady stream of innovations in packaging, including lighter aluminum cans and plastic wine bottles.

…Oakland, CA Food and drink companies often get accolades when they come out with packaging that’s lightweight, uses less material or is made with more recycled content. But it’s usually the actions of a packaging company, or collaboration between package makers and product makers, that leads to those sustainable solutions.

In recent years Ball has unveiled new innovations in packaging with lighter aluminum bottles and plastic wine bottles, but its history has also included a steady steam of packaging improvements.

“Some of the things we have done have been relatively new, while others are the evolution of changes we have been making for literally decades,” said Scott McCarty, Ball’s director of corporate relations. “Lightweighting our products is an example of the latter. Ball has been taking metal and plastic out of our cans and bottles for years.”

Ball’s 12-ounce aluminum cans, for example, are 40 percent lighter than they were in 1969, when it took about 48 pounds of aluminum to make 1,000 cans. It now…

More here:
Packaging a Pair of Ball Innovations

Possibly related posts: